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our beef

Produced in Queensland for Queenslanders

We believe securing local food supply for local people is vitally important, especially during the current public health crisis.

From the Goldfields to the Central Highlands, the Darling Downs and the Burnett – Southern Cross Beef is from the heart of Queensland.   

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Our beef is raised in regional Queensland on natural rangeland pastures and finished on grain. It’s tender, nutritious and above all, an outstanding eating experience.

You can trust in our beef, it is credentialled by world leading Blockchain technology. We also use tools such as DNA verification and meat science to measure and learn and we are continually looking for ways to the product we love to produce for you.

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Portrait of founder Sonya Popowycz Comiskey at feedlot

Southern Cross Beef is one of few brands captained by a female founder. Sonya Comiskey is an award-winning beef producer. She's a proud Queenslander who loves the people and the places beyond the big city lights.

Sonya is a Nuffield farming scholar with a special interest in value chain collaboration, provenance and technology facilitating authenticity and trust with consumers. Her favourite cut is Oyster Blade.


We’re delighted to be collaborating with high calibre, trusted meat retailers in Queensland. You can purchase Southern Cross Beef in South Eastern Queensland through the Super Butcher stores or order online at superbutcher.com.au. You can also purchase our beef in the Central Highlands region through Fair Dinkum Meats in Emerald or order online at fairdinkummeats.com.au

south east Queensland

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Super Butcher are arguably South East Queensland’s leading butchery group, with stores  located across Brisbane & The Gold Coast in Ashmore, Birkdale, Browns Plains, EagleFarm and Oxenford. They are owned by the renowned McDonald family who have a true understanding of the paddock to plate ethos and what makes good beef.

Super Butcher make their customers a commitment of guaranteed high-quality meat at low prices. Their confidence comes because they know their suppliers – the best graziers and farmers in the country. Their suppliers’ focus on farming the right way, focus on the land and the environment and focus on looking after their animals. This means when you buy from Super Butcher, you can be sure you are buying the best – the best range of the best meat at the best price.  We are delighted to join their stable and look forward to bringing the heart of Queensland to our great South East.


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Owned and operated by the O’Loughlin family in Emerald’s beautiful Central Highlands, Fair Dinkum Meats are passionate about offering the finest quality meat products along with friendly service – a commitment which has led to their rapid growth and superior reputation in the past few years. Their knowledgeable team of staff can help you find exactly what you are looking for, whether it’s something special for dinner, a variety of products to stock your freezer or the perfect marinade fora particular dish.  

Fair Dinkum Meats can also advise you on how best to prepare and cook your selected products, so they retain maximum flavour and tenderness. The O’Loughlin’s have been staunch supporters of locally produced beef and we are pleased to be collaborating with them and the team at Fair DinkumMeats in the Central Highlands.

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